I love balloons, but as a child I spent a lot of the time worrying I would accidentally let go, and so used to grasp it in a manner that involved digging my nails a good 1/4 inch into my palm. If, despite this, it did somehow escape my little hand I would then feel incredibly guilty that my parents had bought it for me and I had sent it to a cloudy death. Of course my parents didn't care, but my strict Disney upbringing had led me to personify every inanimate object I happened upon, and a belief that the balloon had feelings and was now crying, alone and afraid. I was an odd child...
So today when I saw this pitiful sight, not only did the idea of the heart-broken child distract me from the vegetable aisle for a second or two, but a deep seated need to rescue the balloon and tell it 'that everything would be okay' was stirred somewhere in my being.
Damn you Disney/Pixar.
No, I didn't pick Up.